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Using this overlay, it is possible to easily identify situations where potential penalties occurred. Now, it is important to note that there isnt an exact science to this, and that correlation isnt always causation. Its important to investigate all avenues of where data is potentially showing something happening, in order to rule out any potential penalty. Using tools like this can help you zero in on approximations in data events as they occur, which can help for investigative reasons. 16. Google Search Console XML Sitemap Report The Google Search Console XML Sitemap Report is one of those technical SEO tools that should be an important part of any agencys reporting workflow. Diagnosing sitemap issues is a critical part of any SEO audit, and this technical insight can help you achieve the all-important 1:1 ratio of URLs added to the site and the sitemap being updated. For those who dont know, it is considered an SEO best practice to ensure the following: That a sitemap is supposed to contain all 200 OK URLs. No 4xx or 5xx URLs should be showing up in the sitemap.
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A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry. Report: Google building China search query blacklist with aid of 265.com The site was purchased by Google in 2008 and has been used to compile lists of keywords and websites that will be banned. How to defend yourself against an ongoing negative SEO campaign Part 4 There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down. 5 local SEO myths and misconceptions that Will. Not. Die. Like a bad penny, there are certain local SEO myths that keep turning up. Contributor Joy Hawkins lists a number of misconceptions and explains why things like bogus suite numbers will not work.
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